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AI advertising video scope

Let’s make your idea move.

Tell us what you want your video to accomplish, where it should run, and what you have learned from advertising so far. We will use this to prepare a focused scope conversation.

About You

Step 1 of 4

Start with the business and person behind the campaign. This helps us prepare for the right type of conversation.

Fields marked * will be required when the live connection is added.

Your Advertising Snapshot

Step 2 of 4

There is no package decision here. We simply want to understand your goal, your experience with advertising, and the kind of support you may be considering.

Build Your Video Brief

Step 3 of 4

Use your own words first. Then copy the prompt below to ChatGPT or Claude if you want help shaping a clearer creative brief.

A high-level idea is enough. You do not need a script or production vocabulary.

  1. 1
    Copy this promptTap the button to copy the whole brief.
  2. 2
    Take it to ChatGPT or ClaudePaste the prompt and let your AI organize your thinking.
  3. 3
    Paste the response belowDrop the full response into the response box.

The video brief prompt

You are helping me turn a rough advertising-video idea into a clear creative brief. Answer every question below in 2 to 3 sentences. Be specific and honest. If I do not know an answer, say “not sure yet” and suggest an assumption I should explore. Do not write a final script or make up claims.

1. What product, service, offer, or event should this video promote?
2. Who should see it? Describe the people, their needs, and what may stop them from acting.
3. What is the single action we want viewers to take after watching?
4. Where will this video most likely run: Facebook, Instagram, TikTok, YouTube, Google, LinkedIn, or somewhere else?
5. What is the most important message, benefit, or problem the video should communicate?
6. Is there an offer, deadline, proof point, customer story, or objection the video should address?
7. What has worked or failed in past advertising, if anything?
8. What is the current or expected advertising budget, and how will this video support that investment?
9. Do you need one campaign video, a few test variations, a larger series, ongoing creative support, or help deciding?
10. What existing assets are available, such as a logo, product images, photos, footage, testimonials, or brand colors?
11. What should the video feel like? For example: confident, premium, playful, warm, bold, calm, cinematic, or direct.
12. How will you know the campaign helped? Name the signal that matters most, such as more leads, appointments, sales, clicks, inquiries, or awareness.

You can also write this yourself. More detail gives us a stronger starting point.

Creative Direction & Scope Call

Step 4 of 4

Tell us the feel you want, what assets you already have, and how to reach you for a conversation. We will recommend the right scope after we understand the opportunity.

No package or price has been selected here. This brief helps Wishing Lion understand the campaign and recommend the right next step after your scope call.

This design preview is not connected yet, so nothing was submitted. Once connected, this button can add the brief to your intake sheet, send an immediate notification, and direct the client to scheduling.